Tag: value creation

How the Brand Utility Makes Marketing Truly Customer-Centric

Ingmar de Lange 03/02/2014

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Should You Be Thinking More About the Customer… Or Less?

Greg Satell 16/12/2013

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How Big Data Can Create Real Business Value

Greg Satell 11/12/2013

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Use a Gift Strategy to Add Value

Roger Dooley 26/11/2013

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You Don’t Need to Beat Your Competitors, You Need Innovation.

Brian Ling 05/09/2013

Consumers Do/Don’t Want Relationships With Brands

Ron Shevlin 01/06/2012