The Demographics of Social Media Users — 2012

Pew Internet Research has been busy looking at the demographics of social media use in the US.

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Emergence of Identities

Guest Post by: Laszlo Kövari

Identities exist on three levels: potentially, virtually or actually.

At this stage we’re not talking about brand identities. Just identities.

On the level of potentialities these identities are pure concepts and they are independent of any particular individual.

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