user engagement

Bear Farming: Guerilla Marketing from Korea

This is such a good way of getting users engaged with a problem that they probably aren’t even aware of. Perhaps playing to the idea of “giving consumers something they didn’t even want” this evolves as the more people engage with it, with an engagement simply being walking over the artwork.

 

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Farmville and Cityville: More than Fun and Games

Guest Post by: Stephanie Shaw

Social gaming has seen explosive growth in recent years, with 250 million people playing social games every month. Zynga leads the pack with its hugely successful Cityville and Farmville games on Facebook. These games alone are forecast to pull in revenues of $5 billion by 2015, five times what they were valued at in 2010 by Parks Associates.

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SEO: Beyond Text

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ROI 101 & Stickiness of Second Life?

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Emotions and Videogames

by: Eliane Alhadeff

Via: Alternate Reality Existence - Will Videogames Become Better Than Life?

Star Spider, who authors the Alternate Reality Existence Blog, is an Alternate Reality Event Planner. She creates interactive games and events for the corporate world, private clients and public spaces. After studying event management and game design for over 3 years she is now committed to transforming everyday moments into thrilling adventures!

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The 4 C's of Community

by: David Armano

From latest contribution to Ad Age Digital:

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Getting Serious About In-Game Advertising Metrics

by: Eliane Alhadeff

Via: One To One Interactive

t=zero Report: "Player Engagement and In-Game Advertising"

Jeffrey Bardzell, Ph.D., Shaowen Bardzell, Ph.D., and Tyler Pace 

OTOinsights releases neuromarketing study on IGA

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