USA

Some folks at Nunwood (CX research and consulting company) have been kind enough to email over their latest report: Have A Nicer Day, Learning From the USA’s Customer Experience Leaders. I found it to make interesting reading. In this conversation, I wish to focus on where the UK stands in relation to the USA – as set out in this report. Let’s begin with a quote that kind of sums the report up:

Nielsen reckons that America’s “Mass Affluent” represent 12% of US households but enjoy an outsized 26% of the nation’s total wealth.
Who are the mass affluent? According to Nielsen? It is households with between between $250,000 and $1,000,000 in liquid assets.

As data increasingly spews from everything — buildings, vehicles, transit systems, cash registers and potentially every light fixture, switch, plug and machine — there’s a growing opportunity to capture it and make it useful for consumers and professionals. Some of it is making its way into apps.

OK, there’s not really a buy button in the brain waiting to be discovered. But the U.S. government is, in fact, launching a major project to create a detailed map of the human brain.

Pew Internet Research has been busy looking at the demographics of social media use in the US.

For the last couple of days I have been giving some thought to the car industry and the older consumer. This is more a brain-storm of ideas rather than an ordered analysis. Rather than file these thoughts away in the Cloud I thought I would share it with the world.