US | Page 4 | Futurelab

August 2, 2008

A Boomer Map

Thanks to Chuck Nyren for sending me this link to a map of my boomer future. Having looked at it I am not sure I want to go there.

US, segmentation, Dick Stroud, grey, future, demographics, boomers

July 25, 2008

Grumpy Old Baby Boomers - Official

by: Dick Stroud

Today is a good day. Today I know I am not alone. Today I can have a good moan in the safe knowledge that it is all a result of my birth year not an abundance of the misery hormone.

Pew Research, Dick Stroud, report, behaviour patterns, US, age gap, boomers

May 1, 2008

Making What's Inconvenient Matter

by: David Wigder

An Interview with Mark Williams, EVP/Partner at The Martin Agency and Planning Director for the “We Can Solve It” Campaign

While many consider the release of Al Gore’s An Inconvenient Truth to be a turning point regarding consumer awareness about climate change, consumer surveys indicate that much work is still left to be done.

activism, The Martin Agency, Alliance for Climate Protection, US, public awareness, customer insights, climate change, campaign, green, communication, Mark Williams, David Wigder, Al Gore

April 21, 2008

WITTs, YOYOs, and Why Americans Don't Go Green

by: Joel Makower

social responsibility, US, Joel Makower, green marketing, green, ecoAmerica, consumer behaviour, activism, public awareness

April 20, 2008

US Lags in Social Media Creation, per Survey

by: Scott Goodson

Brian Morrissey of Adweek quotes a new survey that says the US lags behind many other countires in Social Media.

Here is his article:

Consumers in the U.S. and Western Europe are more likely to be passive participants, while those in emerging markets often create content

April 18, 2008

-By Brian Morrissey

consumer generated media, US, social media, media consumption, communities, Scott Goodson, Europe, China

April 7, 2008

Absolut Nationalism

by: Ilya Vedrashko

ethics, culture, campaign, respect, advertising, US, Mexico, Ilya Vedrashko, Absolut, vodka

March 30, 2008

Open Skies Agreement Provides a Glimpse of What's to Come in a Carbon-Regulated Environment

by: David Wigder

Today, many executives, and especially those working in carbon-intensive industries, are grappling with how future carbon regulation may impact their businesses and industries.

The Kyoto Protocol, David Wigder, airline services, regulation, European Union, green, co2, US

March 21, 2008

Drop in TV viewers

by: Dick Stroud

The big six TV networks (ABC, CBS, NBC, Fox, The CW and My Network TV) in the US are still bleeding viewers. This might be a result of the writer’s strike or a sign of a more fundamental shift in media habits.

TV-advertising, Dick Stroud, US, grey

February 4, 2008