US

On the day of the first Presidential debate, I thought it might be helpful to look at the Presidential contest through a brand lens.

To be sure, the thought of linking politicians and brand strategy isn’t original. I’ve previously written about brand platforms being like political ones and Harvard prof Jill Lepore recently wrote a piece in the NYT about Mitt Romney using an “underdog brand biography.”

Until recently, climate change remained an abstract concept to most Americans — something that may have long-term consequences for the planet, but moving too slowly be a significant concern in their daily lives.

Has the Occupy Wall Street movement, which started as a leaderless group of several hundred protestors in lower Manhattan rallying against the failed policies of the federal government and corporate greed, finally started to gain momentum and transform itself into a broader national movement?

I thought this was an interesting development - 5 cities in India holding 3 day retirement events - Retirement India Expo 2011.

“This is India’s first attempt to galvanise businesses in ageing,” said Sheilu Sreenivasan, founder president, Dignity Foundation, a 16-year-old NGO specialising in productive ageing opportunities.