University College London

Subliminal Messages Work!

by: Roger Dooley

Exciting new research shows that subliminal messages do reach the brain, although their impact on behavior has yet to be demonstrated.

Scientists at the University College London (UCL) have found the first physiological evidence that invisible subliminal images do attract the brain’s attention on a subconscious level. The findings challenge previous scientific assumptions that consciousness and attention go hand-in-hand.

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Surprising the Brain

by: Roger Dooley

Neuroscientists are getting closer to understanding how we are surprised by unexpected events. Dharshan Kumaran and Eleanor Maguire at the Wellcome Trust Centre for Neuroimaging at University College London have found that the hippocampus “predicts” what will happen next by automatically recalling an entire sequence of events in response to a single cue.

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