Unisys Unlearns

by: Scott Goodson

This article is printed in the fall issue of The Hub Magazine:

The same old CRM is not good enough.

It seems that nearly every brand is drowning in its own beliefs about Customer Relationship Management (CRM). They all believe that only warmth drives purchase; that customers have to love the brand to use it; that the brand has to be highly visible among top management, even though they are a relatively small group of people.

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