Umbria research

How Should Corporate Blog Monitoring Cope with Spam?

by: Mark Rogers

An excellent article in Red Herring reporting on work by Umbria in Boulder, Colorado, draws attention to the increasing problems posed by spam blogs or splogs. Apparently spam bloggers have targeted 44 out of the top 100 brands.

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Defining Green Brand Leadership

by: David Wigder

“We will not be measured by our aspirations. We will be measured by our actions”                   

– Wal-Mart CEO Lee Scott in making sustainability part of his core strategy

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