UK

UK Research about Pensions

by: Dick Stroud

The figures published by the Office of National Statistics about UK pension trends make sobering reading. About two thirds of pensioner households received private pension incomes in 2005/06, but 40% of pensioner couples, 55% of single men and 61% of single women pensioners have an annual private pension income of less than £1,000.

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Internet Will Overtake TV as Biggest Ad Medium in 2009

by: Scott Goodson

Last week Google reported an unprecedented profit surge during a recession in the US while everyone else was reporting the opposite. And now this news from my friend Nishad who gave me this tip.

MSNBC Reported today that online ad spend will overtake TV in 2009 in the UK.

Here is the full article: 

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Military Recruitment Ads from Around the World

by: Ilya Vedrashko

I put together a YouTube playlist with a compilation of 13 recruitment ads from different countries. Comparative military propaganda highlights of the weird:

 

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Marketer's Inward Focus

by: Dick StroudThis is a general observation about marketing not something specific about the 50-plus.

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At Last Some Proof of the Obvious

by: Dick Stroud

For the past couple of years I have been banging on about the fantastic marketing opportunity to provide products and services to assist the 50-plus who are starting their own business.

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Serious Games Delivering Retail Career Key Messages

by: Eliane Alhadeff (via: Business & Games)

Skillsmart Retail is a genuinely enjoyable game. Although its target audience ranges between 14 to 19 year olds, I've seen some senior retailers and marketers having a great playful time as they go through the various quizzes and game levels.

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Media buyers take note – the 50-plus are watching more films

by: Dick Stroud

Cinema audiences are still predominantly young with nearly half of filmgoers under the age of 25 but older viewers are a significant number and becoming more significant. The number of people aged 45 and over attending the cinema has doubled from 19 million a decade ago to 38 million last year.

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London Goes Carbon Crazy

by: Joel Makower

To paraphrase Kermit: It isn't easy being red, white, and blue.

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More 55+ Internet users than 35-44 year olds

by: Dick Stroud

UK internet users aged 55-plus are set to overtake 35-44 year olds as the demographic age group with the largest representation online. Those aged 55+ accounted for 22% of UK visits to all categories of websites in the four weeks to 12 May 2007, up 54% since 2005 and 40% since 2006. This compares to 23.5% of Internet visits from 35-44 year olds.

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Fascinating facts - handle with care

by: Dick Stroud

Nielsen//NetRatings has released research about the UK’s internet population segmented by age and gender.  If you want any proof of how age segmentation is a total waste of space it is this data.

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