5 Reasons Why People Follow Brands on Twitter

Guest Post by: Jo Stratmann

As a social media agency we’re always interested in what makes people interact and engage with brands online.

We’ve already written about why people follow the UK’s top brand on Twitter, and a recent report from ExactTarget builds on this analysis  further by revealing why people follow companies on the popular microblogging site.

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Social Media Is F**king Addictive

If you haven't seen it already, the third installment of the infamous slideshow, "What The F**ck Is Social Media?" has been published over at Slideshare by Marta Kagan. Since I'm a sucker for good visual communication or any good communication for that matter, I highly recommend flipping through it as it's both informative and entertaining. And it contains a few updated stats:

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Google, Facebook, Twitter, YouTube & Now Foursquare? The Loosely Coupled Operating System for the Web…

Not long ago, I was presenting along with some folks to the senior executive team at a large division of a massive insurance company. I had the great pleasure of listening to Eileen Naughton of YouTube, when she referred to Google as the operating system for search, Facebook as the operating system for social, Twitter as the operating system for real time and YouTube as the operating system for video. I found her characterization of the services fascinating and useful. 

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Why a Museum Is the UK’s Top Brand on Twitter

Last week we looked a ranking of the top ten brands on Facebook globally, based on the number of people who ‘like’ them. There were no real surprises – Starbucks came top and the rest of the top ten was filled with well-known consumer and fashion brands. When considering brands on Twitter this story is sometimes different and it is not always the obvious brands that are most followed.

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The British Airways Strike, the Union Boss and Twitter

British Airways cabin crew are on strike for the second of what could be a number of strikes this year. Last minute talks were taking place over the weekend until they broke up. And BA CEO, Willie Walsh, is blaming the collapse of the talks on Twitter. Or more specifically on the Tweets of Derek Simpson, the boss of Unite the Union, the trade union representing the cabin crew, sent whilst the negotiations were happening.

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Stephen Fry to Judge the Most Beautiful Tweet Ever Written

For ten days every summer in the UK, more than 100,000 people gather in Hay, a small Welsh town on the edge of the Brecon Beacons National Park, for a festival of literature. Bill Clinton once described The Hay Festival as the “Woodstock of the Mind”. This year’s festival starts on 27th May, and, along with authors including Nadine Gordimer, Martin Amis and Phillip Pullman, the line-up includes a special place for Twitter. In fact a special prize for Twitter, as Stephen Fry will be awarding a prize for the most beautiful Tweet ever written.

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Why, despite Myself, I Am Not Leaving Facebook. Yet.

As my Facebook friends and Twitter followers know, like many others I’m angry at Facebook. I haven’t written a blog post about it because so many others have been making most of my points so eloquently (forgive me for not linking to them). But I relent, and here it is anyway, in the form of responses to the criticisms of criticism that I keep hearing:

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Why Social Sharing Is Bigger than Facebook & Twitter

Originally posted at Harvard Business Review

The digital landscape is being reshaped by the news that Facebook is opening up its social graph. Twitter, too, has made waves by acquiring companies that made third-party services for Twitter.

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In with the Old, Out with the New

Twitter and MySpace each announced programs last week intended to make money by giving advertisers access to their users. The approaches couldn't be more different, and I think they raise more questions about the nature and hopes for monetizing social behavior than they answer.

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How to Produce a Great Twitter Ad

Look at Google trends or any social media blog and the topical discussion point is around the fact that Twitter have announced their new ad platform. The best description of this slightly strange mechanic I have heard to date has come from Mashable:

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