Twitter

What Attributes Do You Value about Tweets or Status Updates?

I’m in the process of designing a survey to get an understanding of what people value about certain behaviors on twitter and would love to get some ideas about questions to ask. I have some particular pet peaves and pet preferences that prompted me to think about this question but I’d love to get some input to broaden the conceptual frame I’m working from here.

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Using Twitter for Customer Service: @ChilternRailway

Guest Post by: Jon Stokes

Last night I was pleasantly surprised at how well Chiltern Railway are using Twitter for customer service.

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Your Brain’s Twitter Limit: 150 Real Friends

Twitter’s approach to easy social connections lets people build big networks, often quickly. Celebrities attract millions of followers. Even non-celebrities can develop many thousands of friends; some resort to automation tools to build their following more rapidly. But what do all these connections mean? Clearly, one can’t interact with all these people on a regular basis. New research shows that there’s an upper limit to how many truly interactive social contacts we can handle.

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10 Tweetable Lessons in Marketing Analytics and ROI

Recently, I’ve been traveling the country, meeting with over 70 marketing executives to discuss best practices in marketing analytics and measuring and improving marketing ROI. Helping me lead these discussions is Jim Lenskold, president of the Lenskold Group and someone I’ve long admired as a thought leader in the space.

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Watch Your 'Twetiquette' in the Big Huge New Marketing Eco-system

There was a huge furore recently when an ad agency employee twittered about people’s bad driving habits in Detroit to over 8,000 followers. Why? It wasn’t necessarily because he dropped the F-bomb. It was because he tweeted accidentally on behalf of Chrysler, one of his clients, rather than from his own personal account.

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The Proposition of Automation

I don't follow everyone back on Twitter. This is an intentional act. I don't follow everyone back because there are too many spammers to deal with and frankly, If I do follow you back, it's a very intentional act—I follow you for a reason. Tomorrow, somebody can send me an e-mail and say—"we've solved your problem by inventing a service which only follows back real people, no spammers".

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Seven Indicators of Twitter Influence

Originally posted at Social Fresh

The NY Times recently reported what regular users of Twitter already know. Follower counts are an indicator of influence but not a very good one. And yes, followers can be and are gamed frequently with the assistance of shady web services. Here are a few more critical Twitter influence indicators:

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Twitter and the Power of Celebrity – Internships.com Case Study

Guest Post by: Hamid Sirhan

I’m sure by now you’ve all seen plenty of memes and read various different articles, tweets and blog posts about actor Charlie Sheen. But do you know what he did for work experience website internships.com?

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1,200 Tweets per Second (And Other Interesting Twitter Stats)

Guest Post by: Hamid Sirhan

Twitter is growing both in terms of users, the number of messages being created and the importance that people place on the service.

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40% of All Tweets Are Now Composed on Mobile Devices

Guest Post by: George Cathcart

The way we consume information is fundamentally shifting towards an ‘always-on’ world where our mobile phones are the first port of call for access to the web.

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