Twitter

Research Claims that 25% of Tweets Are Not Worth Reading. So What?

According to research from a team at Carnegie Mellon University, the Massachusetts Institute of Technology and the Georgia Institute of Technology, we think that 25% of tweets are not worth reading. The study found that, when asked to rate tweets by people they follow, only 36% of tweets were marked favourably, 25% were marked less favourably and the balance (39%) received no strong feeling either way.

Continue Reading

Instagram and the Growing Power of Photography in Social Media

The Crimean War of the 1850s was a revolution in communication. For the first time reports from the battlefield were returned in what felt like near-real-time thanks to the electric telegraph transmitting messages in just hours rather than them having to be sent by horse across Europe. Many people complained about the impact of this real-time news, and the harm that it did reporting on the events tragedies of the war as they happened.

Continue Reading

Bright Lights Project: Ashton Kutcher

Kutcher, long a pioneer in "celebrity tweeting" and the amasser of 8 million+ Twitter followers, has announced he will no longer type his own messages but rather rely on his PR team to come up with fodder to fill his stream. Social media evangelists are bemoaning the possible end of authentic tweeting because other celebs and brands follow suit.

Continue Reading

Which UK Airport Is Best at Engaging on Twitter? (Answer: Manchester)

Airports play an important role in many travel plans. Few people will feel that they are choosing and buying services from airports as they probably travel through an airport because the cheapest or most convenient flight goes through there. In fact in many cases the best airports are either those that make your experience so fast and efficient that you don’t need to spend much time there, or those that make you feel that you aren’t just waiting for a plane whilst you are there.

Continue Reading

Why People Don’t Want To Follow You on Twitter or Like You on Facebook

This morning I presented on the importance of remembering the people involved in social media – who you are engaging and what they want from you. When brands struggle on Facebook or Twitter it is usually because they haven’t thought through what is in it for the people they are engaging. It is easy as a brand to decide how you want to use social media, and what you want people to do. It is less easy, but more important, to consider what the people you are engaging want to do.

Continue Reading

Why You Should Secure Your Brand Name on China’s Twitter, Sina Weibo

China has the biggest market for social networks in the world. Restrictions by the Chinese government has caused several western social networks (e.g. Facebook) difficulty from entering the market, while native platforms have thrived.

Continue Reading

Majority of Britons Now Use Facebook or Twitter (statistics)

The latest data from the Office of National Statistics n the UK shows that, for the first time ever, over half of adults accessed social networking sites in 2011. The annual British Internet Habits survey showed that in 2011, 57% of over-16s in the UK are using the internet for social networking, as opposed to 43% in 2010. This is a significant landmark, and the rate of growth is impressive and it shows the importance of social networking in the lives of British adults.

Continue Reading

More than 140 Characters

Twitter is expanding its staff and its efforts to communicate with the world, and in doing so is turning to a lot of the tried-and-true structures and approaches that its 140-character service helped destroy. The changes beg a few questions, most notably why?

 

Continue Reading

What the Role of Twitter Is, and Isn’t, during #londonriots

Certain sections of the UK media have been ascribing some blame for the riots in London to Twitter. Aside from denying that riots such as this happened long before the invention of such social media tools, such statements also show a lack of real understanding of how social media tools like Twitter are used by people, and when they are less useful.

Continue Reading

Twitter Vs. Facebook: Which Is Better for Driving Purchase Activity?

Compete recently published a blog post called Four Things You Might Not Know About Twitter. Based on its consumer data, Compete concluded that:

Continue Reading
Subscribe to RSS - Twitter