TV

Reinventing Television Might Be Easier Than We Think

by: Karl Long

Companies like AT&T and Microsoft are sinking Billions (4+ billion each) into IPTV (internet protocol television), enabling them to deliver TV over the internet. And what exactly are these companies trying to do with those billions… replicate “cable” over the internet.

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uk accounts for 10-25 percent of TV piracy online

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Hollywood, Through a Green Lens

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Is TV's Youth Obsession Backfiring?

by: Dick Stroud 

This is an interesting article about advertising and age in the US.

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Ten Questions with Amanda Congdon

By: Guy Kawasaki  

Amanda Congdon was one of the first, if not the first, videoblog sensations. As a host of Rocketboom, she had approximately 300,000 viewers in the spring of 2006.

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Brand Proliferation - From Borat’s Perspective

By: Karl Long

From a couple of clips i’ve seen it seems that Borat is going to combine the brilliant fake interviews in the movie just like in the TV show (the Ali G Show). I think one of the reasons the Ali G movie failed was it had none of the “reality” of the TV show, ie famous and regular people being set up with fake interviews with a supposed foreign corespondent.

Watch this clip showing Borat with a supermarket manager, exploring proliferation...

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YouTube Has Built a TV Network

by: Lynette Webb

So this is a tad flippant. But it illustrates a point I think isn’t made often enough… that watching clips on YouTube or GoogleVideo or any of their ilk is, from a consumer’s perspective, watching TV.

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French Television Station Earns More From SMS Than Advertising

by: Noah Keating (via David Polinchock)

The French television station M6, by encouraging viewer participation in its programming through the solicitation of SMS messages from audience members to influence show outcomes, has managed to surpass its ad revenue with the income it is now receiving from this practice.

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Why Political Campaigns Are Slow To Join The Internet TV Revolution

by: Josh Hawkins

Despite the rapid adoption of broadband video by marketers, consumers and "prosumers," political campaigns have been slow to join the Internet TV revolution. This seems surprising given all the hullabaloo over blogs and grassroots fundraising in the last election cycle.

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Comparison of Reach and Time for US TV and Web Properties

by: Lynette Webb

This chart compares the reach and time spent for different TV and web properties, for the month of July 2006 among US 12-24 year olds. I think it’s interesting for a number of reasons.

 

 

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