TV

The BBC dissects the Baby Boomers

by: Dick Stroud

As part of a three part series about the “Blair Years” the BBC broadcasted three programmes about how life has fared for three groups in society, during the past decade. This is an extract from the first programme about Baby Boomers.

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Sex Doesn't Sell?

A new study suggests that ads on sexy television shows don’t perform as well as those on tamer fare, and that advertisers need to look beyond the audience size and demographics in planning ad placements. APR’s Marketplace radio show reports,

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Innovation as a 'transitional iteration'

by: Dominic Basulto

In the current issue of New York Magazine, Kurt Andersen describes the changing dynamics of the media business, with a focus on how established media outlets like the New York Times and Washington Post are dealing with the explosion in popularity of online video.

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New Dove advertising campaign

by: Dick Stroud

Dove, the Unilever-owned personal care brand, is stepping up its controversial Campaign for Real Beauty with the launch of television advertising showing naked women aged over 50.

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ITV are launching mobile coupons

by: Lynette Webb 

OK, so this hasn’t launched yet. But the fact that ITV are serious enough about doing it to have announced it publicly is interesting.

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Gary Carter's Speech, Part 3

By: Ilya Vedrashko

This is the last part of the keynote address on the future of television delivered by Gary Carter of FreemantleMedia at the National Association of Television Program Executives in Las Vegas in January 2007. (See part 1 and background, andpart 2.) All emphasis mine.

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Idea: How to Put Ads into YouTube

By: Ilya Vedrashko

So, I've been reading Bob Garfield's article in Wired about the uneasy relationship between YouTube and advertising and how the old TV world is falling apart (the mag runs another article on the future of TV in the same issue). He talks about how hard it is to monetize YouTube's content and lists a number of challenges.

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Gary Carter's Speech, Part 2

By: Ilya Vedrashko

This is part 2 of 3 of the keynote address on the future of television delivered by Gary Carter of FreemantleMedia at the National Association of Television Program Executives in Las Vegas in January 2007. (See part 1 and background.) All emphasis mine.

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Gary Carter on Death of TV

By: Ilya Vedrashko

Gary Carter, president of creative networks at FremantleMedia that brought us American Idol and other blockbuster shows, delivered a very inspiring keynote at NATPE (more notes: part 1, part 2).

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Ten Questions With Donald Trump

by: Guy Kawasaki

Donald J. Trump is a graduate of the Wharton School of Finance and started his business career in an office he shared with his father. In August of 2006, Mr. Trump was voted by BusinessWeek magazine as “the world’s most competitive businessperson.”

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