TV

TV Producers Need a Business Model to Go Online

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'The consumer is being consumed'

by: Dominic Basulto

This video clip from 1973 is an oldie but goodie. New York Magazine recently profiled sculptor Richard Serra, who is currently the subject of a new 40-year retrospective exhibit at MoMA.

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Virtual worlds and the future of TV

by: Dominic Basulto

In the Sunday New York Times, Dave Itzkoff explains how and why TV networks and cable stations are experimenting with virtual worlds such as Second Life.

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Google TV Ads Beta Sign-Up

by: Ilya Vedrashko

I was googling around when this set of AdWords came up (see if you can find the right search string yourself):

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More Details on Joost Advertising

by: Ilya Vedrashko

Some time ago, I posted a general overview of ad formats in Joost. This was before the company announced the product's formal launch last Tuesday carrying some 30 advertisers who'd signed up for the three-months trial. I thought I'd pop in and see who's doing what.

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TV’s Silver Age

by: Dick Stroud

The New York Times has a long thoughtful article about the vagueries of the advertising industry and its attitude to older people. It is well worth reading.  These are three extracts that particularly caught my eye.

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Joost's Advertising Model

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Sim Game Teaches TV Ad Planning

by: Ilya Vedrashko (via Business&Games)

TV Station Manager is an indie game of the simulation / tycoon genre that puts you in the shoes of, surprise, a TV station manager. Wonder if it can be used for training; will run it by the agency's media guys to see how accurate it is.

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Science Daily Week: Advertising and Sexy Content

by: Guy Kawasaki

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The Corporate Climate Revolution Will Be Televised

by: Joel Makower

Thanks in large part to Al Gore, climate movies are the new black.

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