TV

Idea: Live Advertising

by: Ilya Vedrashko

Mark Cuban says TV commercials should go live again (like they were in the 1950s) because they would be more timely, better tied to the context in which the ad appears, and possible glitches would keep the audience glued to the screen.

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ABC 'Almost' Getting it Right?

by Alain Thys

According to this article and video on CNN, the Disney subsidiary ABC Television in the US is planning to start offering hit shows like Alias, Lost and Desperate Housewives for free on the internet the day they have aired on TV. The plan is to finance this operation through non-skippable advertisements which are sold to the likes of P&G, Ford, AT&T etcetera.

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John Battelle on Social TV

by: Ilya Vedrashko

John Battelle wonders: "What if there was some kind of TelevisionRank that noticed, in real time, what people were paying attention to, right now? Where moments like the [Fox News' live coverage of trial] rose to the top of a television index in real time, so that at any time, anyone could ask of the web: What are people watching, right now?

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From TV Broadcaster to Multi-Channel-Caster

by: Alain Thys

There’s a perfect storm brewing in television land. Changing media consumption patterns mean people watch less TV.  Advertisers shift money away from the screen to other media. And to make things really interesting, both Googlewood and the cable companies are gearing up to disintermediate the broadcasters.   Time to pack up ?  I don't think so.

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PBS NewsHour Looks at Future of Television

by: Josh Hawkins

Determined not to make the same mistakes as the music industry, television networks are scrambling to experiment with new Internet distribution models. And some are making money along the way.

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And Another Thing...

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Heineken Halts All TV Advertising

by: Josh Hawkins

The Times Online UK reports today that Heineken has pulled its television ad budget after 30 years of broadcast advertising campaigns. It will redirect its marketing dollars towards point-of-sale promotions and event sponsorship.

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One of World's Largest Advertisers Pulls One-Fifth Marketing Budget Away from Television

by: Josh Hawkins

The Independent reports Unilever will pull one-fifth of its television advertising budget, providing yet another indicator that the traditional television advertising model is in trouble.

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Saatchi & Saatchi Chief Predicts Opt-In Future for TV Advertising

by: Josh Hawkins

CNN reports an interview with Saatchi & Saatchi UK chairman and CEO Lee Daley. In a fragmented and on-demand media world, Daley sees self-selected advertising experiences as future of TV advertising.

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Are You Ready to Launch Your Own TV Station?

by: Alain Thys

Just when you thought you were up to scratch by having a website that worked, it turns out you may need to launch your own BrandTV station sooner rather than later. 

In the last few weeks Yahoo, Google and Microsoft have launched their services making it easier to find, up- and download video.  Unlike the old days they're not out to demonstrate their technological prowess, yet because video is getting big on the web.

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