Managing Trust

by: Sigurd Rinde


Yep, the September issue of the Harvard Business Review has an article - "The Decision to Trust"  - with the angle of "explaining the mental calculations people make before choosing to trust someone".

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Whoa... Brand, Brand, Brand?

by: Sigurd Rinde

Reading Evelyn's post I (my fault) get stuck on one word, one concept: "Hang on, brand? Why brand?"
Yes indeed, why the notion of brand?

Of course I accept that a Brand is an important asset. Just like an old building. Great to inherit, important to keep up.

But would you build an old building?

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Measuring Word of Mouth

by: Mark Rogers

How do you measure word of mouth? The increasing importance of social networks to brands and advertisers has raised this problem very sharply in the last few weeks. Media owners, pharmaceutical companies, automotive manufacturers all need to know the same thing: how am I doing?

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Stairway to Brand Heaven & Hell

by: David Armano

Inspired by a chat with Jared Spool.

Original Post:

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If the News Is That Important It Will Find Me

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Why Developing Customer Relationships Is So Hard

The Harvard Business Review recently interviewed psychologist John Gottman, the executive director of the Relationship Research Institute in Seattle. Although Gottman’s work focuses mostly on interpersonal relationship (in contrast to business-customer relationships), many of his comments are pertinent to marketers. According to Gottman:

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Customer Experience Innovation

by: Idris Mootee

There is no question about the value of creating engaging consumers is key to brands that wish to thrive in the "experience economy". There's yet to have any common definition to what extent CX Innovation goes beyond digital interface design and expanding its boundaries to "experiential marketing" or opening up new competitive space in "service design".

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Polls: 44% Normally Disbelieve Any And All Company Statements

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The Reputation Chameleon

by: C. Sven Johnson

For those of you who recall my earlier entry discussing the Philips Design probe discussion (reLink), consider this a follow-on post.

I took the time to sit in on the Philips meeting and while I crashed out (twice) and lost my chat record, you can read it here: “Sophrosyne’s Saturday Salon: Philips Design Probe - SKIN:Tattoo” (Link).

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Pig-in-a-blog for Rexona

By: Marina Natanova

The Russian blogosphere (ca. 2 million journals) is going crazy about the recent Rexona ad campaign. A new TV ad (click here to see video) together with a promo-site announced that Russian women... er... were less attentive to themselves than Polish or German ladies.

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