trust

Show You Trust Your Customer

Want your customers to trust you? Demonstrate that you trust THEM! This may seem counterintuitive, but there’s sound neuromarketing reasoning behind it. The concept revolves around that seemingly magical neurochemical, oxytocin, which is a key factor in forming trust relationships. Paul J. Zak, director of the Center for Neuroeconomics Studies at Claremont Graduate University and unofficial oxytocin evangelist, relates a story about how in his younger days he was the victim of a small-scale swindle. He now concludes that a key factor in getting him to fall for the con was that the swindler demonstrated that he trusted Zak.

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The Blog Council | Here Are a Few Trustworthy Corporate Blogs

by: Yann Gourvennec

Corporate blogging isn’t easy… And Forrester analyst Josh Bernoff published an interesting report about why people don’t trust most company blogs. In fact, looking closer at Josh’s comments, it’s not corportae blogs but corporate speak that clients don’t trust.

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Just Tell the Truth

by: Jonathan Salem Baskin

Trust and reliance on brands and corporate reputation are at all-time lows, and it blows me away that marketers can't seem to figure out why.

I say that we've forgotten how to tell the truth. Worse, we allow ourselves to get distracted by the latest and smartest ways to avoid it.

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Looking for Leadership?

by: Jonathan Salem Baskin

(This essay was co-written by Michael Cayley, who recently released the ebook Introducing Social Capital Value Add: Value Based Management for the Networked Age. He blogs here and here...and here, I hope, when the mood strikes him).

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Will the IPOD Generation Ever Trust Financial Services?

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The Mistake Economy

by: Jonathan Salem Baskin

When a credit card company assesses a fee on late payments, and then raises four-fold or more the interest rates it charges, it's not just realizing one of the primary sources of income for the entire industry.

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Green Marketing Is Pollution

by: Jonathan Salem Baskin

I can't think of a practice that is more damaging to corporate reputation, or insulting to consumers' intelligence, than green marketing.

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Radical Transparency and the Right to Information

by: Iqbal Mohammed

When WIRED recently announced that transparency is a judo move, they obviously didn't mean what PSFK discovered at the Captial One offices recently.

That gaffe, however, set me thinking.

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Managing Trust

by: Sigurd Rinde

What?

Yep, the September issue of the Harvard Business Review has an article - "The Decision to Trust"  - with the angle of "explaining the mental calculations people make before choosing to trust someone".

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Whoa... Brand, Brand, Brand?

by: Sigurd Rinde

Reading Evelyn's post I (my fault) get stuck on one word, one concept: "Hang on, brand? Why brand?"
Yes indeed, why the notion of brand?

Of course I accept that a Brand is an important asset. Just like an old building. Great to inherit, important to keep up.

But would you build an old building?

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