We're almost to the end of the series on Maslow and Branding. I'll wrap up the last three needs in Maslow's hierarchy here, and then we'll look at how they all interact in social networks.
Nike launched a new product line recently -- the curiously named Nike Considered. That’s not news; they do this all the time. What is newsworthy is that Considered represents the first time in memory that Nike has made outright environmental claims about its products.
Timberland, the often-maverick maker of footwear and apparel, last week unveiled a self-described "nutritional label" it plans to put on all of its shoeboxes in the coming year.
The advent of Earth Day fills my virtual and real mailboxes with press releases, P.R. campaigns, and other efforts by companies to somehow associate themselves with things environmental.
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