transparency

by: Jennifer Rice

We're almost to the end of the series on Maslow and Branding. I'll wrap up the last three needs in Maslow's hierarchy here, and then we'll look at how they all interact in social networks.

by: Joel Makower

Nike launched a new product line recently -- the curiously named Nike Considered. That’s not news; they do this all the time. What is newsworthy is that Considered represents the first time in memory that Nike has made outright environmental claims about its products.

by: Joel Makower

Timberland, the often-maverick maker of footwear and apparel, last week unveiled a self-described "nutritional label" it plans to put on all of its shoeboxes in the coming year.

by: Joel Makower

by: Joel Makower

The online world has been aflutter of late with talk of "Web 2.0," a suite of tools and technologies that define the next-gen Internet.

by: Joel Makower

Here's a riddle: What has two faces and just one name?

The answer: Many large companies, at least when it comes to their corporate responsibility practices when compared to their lobbying efforts.

by: Joel Makower

The advent of Earth Day fills my virtual and real mailboxes with press releases, P.R. campaigns, and other efforts by companies to somehow associate themselves with things environmental.