transparency

Defining Green Brand Leadership

by: David Wigder

“We will not be measured by our aspirations. We will be measured by our actions”                   

– Wal-Mart CEO Lee Scott in making sustainability part of his core strategy

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Tackling Claims of Greenwashing

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AdAge: Transparency is Overrated

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The Greenwasher in All of Us

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WOMMA Releases Blog Ethics Guidelines

By: David Armano

Word of Mouth Marketing Association

The Word of Mouth Marketing Association has recently made public a "Discussion Draft" of ethical guidelines around blogging.  The entire draft and supporting documents can be found here.

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The Rise of Ratings: It's Not Easy Being Greenest

by: Joel Makower

Who's the greenest of them all? It's a question I'm asked almost weekly, by reporters, students, market researchers, job seekers, entrepreneurs, and assorted others.

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Ten Questions with 'Dr. Evil'

by: Guy Kawasaki

jigsaw.gif

Jim Fowler is the CEO of Jigsaw. This company ignited a controversy because it enables users to exchange information about each other’s contacts.

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Blogs: Back to the Basics

by: Josh Hawkins

I was in a PR meeting last week and blogging came up. These conversations always seem to turn on risk, exposure, liability, trust, competition. Unfortunately, these topics tend to derail attention to the key benefits of engaging in social media tactics as part of more general marcom strategy. 

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Co-Creation 2

by: Jennifer Rice

Continuing the conversation about co-creation, here was my definition of it last year on Brandshift.

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Climate Labeling for Cars: Assessing the Toll of a New Machine

by: Joel Makower

What's the "sticker price" to the climate of that new car you're considering buying? Katherine Probst would like to help you answer that question.

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