transparency

by: Sigurd Rinde

According to Business Week, here, Toyota approached at least three major magazine companies to explore product integration - product placement as it goes.

As expected it made a few scratch their heads - "We'll sell our mothers, but this doesn't work" as one magazine executive puts it.

I tend to agree with the skeptics.

by: George Silverman

by: Josh Hawkins

Has BMW gone too far with a recent viral market stunt to promote the BMW 1 Series?

Despite a chilly response from the Word of Mouth Marketing Association (WOMA), the campaign has succeeded on several fronts: positive coverage in the auto biz trade press, blogosphere chatter, viral distribution among a younger demographic.

by: Roger Dooley

Slate science writer Daniel Engber finds the concept of neuromarketing dubious, and in particular has a problem with FKF Applied Research. FKF has been particularly successful in getting highly visible press coverage of its interpretations of fMRI brain scans.

by: Mark Rogers

A good report in Rareplay observes that pharmaceutical companies are using social media in marketing and communications. The piece cites Wyeth’s Knowmenopause resource for women seeking information about the menopause and GSK’s appointment of a social media manager.

by: Idris
Mootee

by: Idris Mootee

I guess this is the time to make some predictions. This is by no means
exhaustive and some are more important than others. Here they are but
not particular order of importance other than just some random thoughts
at this time of the year in front of my fireplace. If you have some
good ones to add, pls send them this way.

by: John Caddell