transparency

"Do You See What I See?: Visibility of Practices through Social Media"

Knowing that I was going to speak at two different events within a week of one another to distinctly different audiences needing to hear a similar message, I decided to craft one talk for both Supernova and Le Web. This talk is one of my more serious talks, looking at problematic practices in social media and inviting the audience to do something about it. Fundamentally, it's a talk about visibility... about our ability to see what's happening in the world thanks to the Internet. And about our needs to ask ourselves what kind of world we want to live in.

Continue Reading

Will Radical Transparency Save the Earth?

by: Joel Makower

There's a growing school of thought that unfettered information about the environmental impacts of our world will smoke out the bad guys and help the good guys win.

I wish it were that simple.

Continue Reading

8 Reasons Why We Love Social Media

Continue Reading

What Does Green Mean?

by: John Winsor

Eric Wilson pens a wonderful article in today’s New York Times exploring what it means for a product to be truly green.

Continue Reading

A Shareholder Revolution? Pt. 2

by: Jonathan Salem Baskin

I wrote yesterday that the way holders of stock in companies are treated amounts to benign disregard, at best, and fascist manipulation, at worst. So we can complain that execs are either 1) getting to rich, and/or b) dumber than dumb, but we'll grow old and bitter (and poorer) if we wait for corporate boards and government regulators to step up and change things.

Continue Reading

A Shareholder Revolution? Pt. 1

by: Jonathan Salem Baskin

If many corporate leaders have run their companies as drunken sailors at the till (or, more aptly, like wolves with the key to the hen house), maybe it's time for true stockholder revolutions, and the initiation of real, voter-driven democracies?

Continue Reading

Defining Community Management - a Starting Point

Continue Reading

How to React if Somebody Writes about Your Brand Online

by: Matt Rhodes

For our first post of the new year, I wanted to touch on two questions that often crop up when we talk to clients about their online presence and how they are and could use social media:

Continue Reading

Transparent about Transparency

Continue Reading

Just Tell the Truth

by: Jonathan Salem Baskin

Trust and reliance on brands and corporate reputation are at all-time lows, and it blows me away that marketers can't seem to figure out why.

I say that we've forgotten how to tell the truth. Worse, we allow ourselves to get distracted by the latest and smartest ways to avoid it.

Continue Reading
Subscribe to RSS - transparency