traffic

What’s one of the most simple traffic building tools that even most top bloggers don’t use? Surprisingly, few bloggers take advantage of the ability to target a separate headline for people browsing the site and people searching via Google, Bing, etc..

I’m fortunate enough that the tools of my job happen to be things I personally enjoy.  Instagram has become my main network of choice, I check twitter first and last thing every day (and several times in between) and recently I’ve even (finally) come to appreciate Google+.

On the Internet, we’ve reached a tipping point where more than 50% of all Internet traffic is no longer generated by humans – instead, it's generated by a motley mix of search engine spiders, bots, scrapers, scammers, hackers and, yes, spies. We are no longer talking about the Internet, we are talking about the Bot Net – a “bot-mediated reality” where algorithms and bots influence where we go, how long we spend there and with whom we communicate. 

Let’s just get a few things straight, there are a lot of doomsayers out there. Those that say Rupert Murdoch is an idiot for implementing a paywall on his most prized content. If you talk to Journalists, however, they tell a different story. Although most call it bold, most also say they support it. Protecting their skills seems the right way to go.

Guest Post by: Katie Byrnes

Marketo had the chance to interview landing page optimization expert and conversion king, Tim Ash of SiteTuners.com. He wrote the book on landing page optimization, literally! Read the summary below or view the video to learn some of the top tips for creating conversion.

Guest Post by: Mathew Vattolil