traditional media

Publishing Is Dead? Hardly…

If you want to produce content, you need to think like a publisher. After all, content isn’t an extension of marketing, it’s an extension of publishing. I constantly stress that point to my consulting clients and in articles like this one in Harvard Business Review.

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Here’s What’s Really Holding Back The New York Times

It’s not clear whether The New York Times Innovation Report was leaked on purpose or not, but it is an astounding document nonetheless. It is impressively honest, insightful and soul searching. Perhaps most importantly, it shows true digital literacy.

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On the Decline of Magazines

People love a good a good funeral (and as David Hepworth put it "in the digital age they don't even have to dress for it"). In only the past few days I've read two articles that pronounce the 'death' of marketing (only to then go on to explain how marketing is still very much alive, albeit changing. *Sigh*). So it is not without some disheartenment that I read articles about the troubles of a medium which is close to my heart: magazines.

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Oprah: The Last Analog Celebrity

After 25 years, Oprah Winfrey's history-making TV show has come to an end - and so has The Era of the Analog Celebrity. In many ways, Oprah defined what it meant to be a celebrity in the analog age - the age before Twitter, Facebook, Foursquare and the constant need to optimize your Google search results.

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Social Layers of Meaning: Correcting the Nearsightedness of Media

As Steven Johnson notes in his wonderful new book, Where Good Ideas Come From, innovation often happens when hunches and concepts from different disciplines bump up against each other in ways that are unpredictable and unplanned. This has implications for the future of media, which has been entirely too nearsighted in its approach to re-inventing itself.

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Making Money from Social (2)

I've lost count of the number of people who have told me that the problem with social is that you can't make any money out of it. Yet content owners and producers the world over continue to wrestle with what Scott Karp calls 'the 10% problem' - the problem that if you apply old school media principles to digital content you find that revenue per user is typically a fraction of the revenue per offline viewer, reader, or listener.

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