traditional media

If you want to produce content, you need to think like a publisher. After all, content isn’t an extension of marketing, it’s an extension of publishing. I constantly stress that point to my consulting clients and in articles like this one in Harvard Business Review.

It’s not clear whether The New York Times Innovation Report was leaked on purpose or not, but it is an astounding document nonetheless. It is impressively honest, insightful and soul searching. Perhaps most importantly, it shows true digital literacy.

People love a good a good funeral (and as David Hepworth put it "in the digital age they don't even have to dress for it"). In only the past few days I've read two articles that pronounce the 'death' of marketing (only to then go on to explain how marketing is still very much alive, albeit changing. *Sigh*). So it is not without some disheartenment that I read articles about the troubles of a medium which is close to my heart: magazines.

After 25 years, Oprah Winfrey's history-making TV show has come to an end - and so has The Era of the Analog Celebrity. In many ways, Oprah defined what it meant to be a celebrity in the analog age - the age before Twitter, Facebook, Foursquare and the constant need to optimize your Google search results.

As Steven Johnson notes in his wonderful new book, Where Good Ideas Come From, innovation often happens when hunches and concepts from different disciplines bump up against each other in ways that are unpredictable and unplanned. This has implications for the future of media, which has been entirely too nearsighted in its approach to re-inventing itself.