traditional

October 23, 2008

Traditional Media Has Just Five Years of Growth Left

That’s a headline to send newspaper proprietors away with a skip in their step.

The death of traditional media has been exaggerated, according to global leader for entertainment and media practice at PriceWaterhouseCoopers, during his pitch at the World Association of Newspapers conference in Hong Kong.

Dick Stroud, print, media, grey, digital advertising, traditional

March 26, 2008

The Measurement Excuse

by: David Polinchock

This thought has been running around my head for quite some time, but a couple of recent events & conversations have really galvanized it for me. It's how measurements and new tools keep circling each other.

David Polinchock, traditional, media, measurement, marketing, habits, Nielsen

February 5, 2008