tourism

Vermont’s tourism folks have decided to give up promoting their state to a rotating cadre of residents who’ll tweet whatever they please, following the broad outlines of Sweden’s experiment doing the same earlier this year. Social media evangelists praised both campaigns as “bold experiments” that recognized the immense potential of social interaction.

Guest Post by: Jo Stratmann

According to a recent report in Travel Mole, the travel and tourism industry is facing a social media revolution.

The Social Travel Report, carried out by independent media agency Total Media, has found that almost 70% of consumers surveyed use the internet to book their holidays, compared to 23% by phone and just 8% in-store with travel agents.

by: David Wigder

"Your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors.” — from Small Business Encyclopedia, Entrepreneur.com