tools

July 17, 2007

Net Promoter Score under fire?

data analysis, Tim Keinigham, Stefan Kolle, marketing, tools, research, Reichheld, NPS, credibility, research methodology, report

April 4, 2007

Thought of the Day

by: David Armano

social media, online, marketers, David Armano, tools

March 10, 2007

Three Trends Driving Big Games - Social Un-tethered Games With Computers In Them

by: Karl Long

Over the last couple of months i’ve started to become convinced that the concept of games is going to evolve over the next decade blending more and more the real world and virtual.

gaming, customer insights, customer experiences, connection, social games, trends, co-creation, Karl Long, tools, online, mobile

February 23, 2007

A Wake Up Call From Big Blue

by: Josh Hawkins

commercials, Josh Hawkins, video, tools, social media, report, online, on-demand media, IBM, consumer generated media

February 14, 2007

Web 2.0 helps sales & product insight flow and grow

by: John Caddell

information, entrepreneurship, Web 2.0, John Caddell, tools, sales, online

February 13, 2007

Cool 2.0 Ideas Executed With 1.0 Mindset

by: Karl Long

Nike has done some very exciting things with its Nike + campaign. If you’re not familiar basically Nike has created a little device (an accelerometer you put in your shoe) for the iPod nano that reports back how far you have run, your pace etc.

online, digital living, design, branding, Nike, Karl Long, customer experiences, tools

February 6, 2007

'The curiously strong business innovation'

by: Dominic Basulto

Gordon Graham of the Broken Bulbs blog points to a nifty little "sloganizer" tool that can be used to come up with all kinds of deliciously offbeat innovation slogans that are actually based on real advertising slogans from different consumer brands.

tools, innovation, Dominic Basulto

October 23, 2006

âMITâ Digital Drawing Board: Innovation is In the Eye Of the Beholder

by: Yann Gourvennec

video, tools, design, Pierre Vandeginste, technology, digital living, MIT, innovation, Yann Gourvennec

September 14, 2006

Optimize for B2B Search Marketing â Part 2

by: Jon Miller

AKA, “How an mp3 player is different from a million-dollar CRM system.”

In Part 1, I explained that B2B search marketing requires different techniques and optimization methods than B2C search, and that search marketing vendors should specialize on B2C clients or B2B client, but not both.

tools, B2C marketing, online, search engine marketing, B2B marketing, Jon Miller

September 13, 2006