by: John Caddell
By: Chris Lawer
Roger Dennis, over at IdeaPort, posts a multi-part email interview with Tony Ulwick, founder of Strategyn, and creator of Outcome-Driven Innovation (ODI) and author of What Customers Want.
Tony talks about how he originated the concept of ODI and the underlying principle of understanding the jobs that customers are trying to get done:
This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelab's clients, or the contributors' respective employers or clients.
We make customer-centricity happen … profitably!
