Tesco

Social Media Cases Study: Tesco and Social Shopping Platform Foodie.fm

Guest Post by: Jo Stratmann

You may’ve heard that supermarket behemoth Tesco has signed up for Foodie.fm – a service which has been dubbed by its backers as “the Facebook for grocers”.

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Why Retailer Tesco Bought a Social Media Company

Guest Post by: Simon Phillips

Whilst some big retailers are still sitting on the sidelines considering whether social media has a role in their business, one of our biggest retailers has acquired its own social media company.

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Social Media Case Study: Tesco’s Social Media Vacuum

Guest Post by: Simon Phillips

Adam Leyland’s description of new Tesco boss Philip Clarke’s use of Twitter in The Grocer this week made for an interesting read.

On 18th March Philip Clarke tweeted:  “in a social media and social commerce meeting”.

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If Green Fails Go Grey

by: Dick Stroud

Tesco, the mega UK supermarket group, has just announced that it is pulling out of building an eco-town.Overseas readers - you really don’t want to know about eco towns other than to say it is a UK Government initiative that has created widespread anger and derision. Corporates who were daft enough to become associated with the project are now doing the proverbial rats and sinking ship trick.

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The Margin Challenge of Being Green

by: Alain Thys

When listening to the case of TNT Post's sustainability efforts at Marktplein 2.0, I could only conclude that no good deed goes unpunished. And as it's a situation which many companies going "green" may be facing soon, it's one to start thinking about today.

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Tackling Claims of Greenwashing

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Green Labels as Driver of Consumption and Loyalty Programs

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Turning Data Into Dollars: Wal-Mart Said What?

by: John Sviokla

The front page of yesterday's Wall Street Journal reported how Tesco in the UK is beating up on Wal-Mart's Asda chain by using Clubcard data to analyze their customers and create new offerings including providing beer discounts for new fathers who can no longer head to the pub, increase their beer purchases when they pick up the nappies for Junior.

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