telecom operators

What AT&T Could Learn from McDonald’s

I usually try to keep my critiques to categories I’ve worked in, primarily because I think it’s irresponsible for me to comment on what works and what doesn’t when I have little basis for my assessment other than being a consumer. So I initially demurred when some folks have asked for my POV on AT&T’s new campaign, Rethink Possible.

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Extreme Business Planning, Again

by: Sigurd Rinde

Many years ago, in the heydays of WAP dreams I listened to many a telecoms executive gushing about the future of WAP.

And off they went spending much and many a dollar on infrastructure, hardware and advertising. Did you ever use it?

Then it was 3G.

Yet again the telecoms dreamt up huge numbers and plonked down 134 Billion $ for the licenses in Europe alone.

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Phone quest, or Please be less creative

By: Marina Natanova

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