technology

The Key to a Great Customer Experience Is Collaboration

I originally wrote today’s post for WixAnswers. It appeared on their blog on June 7, 2021.

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Customer [Insert Term Here]: What Do They All Mean?

Here’s an uncomfortable – yet indisputable – truth: you are in business to create and to nurture customers. Without customers – and especially without employees to create your products and to serve your customers – you have no business. Regardless of company size, region, industry, etc., you are in business for the customer, because of the customer.

Ultimately, “create and nurture customers” must come down to helping customers solve their problems, complete the jobs they are trying to do, and achieve the outcomes they desire by using your products or services.

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3 Areas Marketers Must Focus on in the Age of the Connected Customer

I originally published today’s post for Oracle CX. It appeared on their site on March 20, 2019.

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On Cultivating Meaningful Connections With Customers or Why Technology Is The Path To The Dark Side

What does it take to build a connection between you and your customer?  Forget the talk, look at what businesses are actually doing.  What are they doing?  On what are the folks spending money and effort?

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3 Things You Should Know About Technology

“Every company is a technology company,” declared Gartner’s research chief in 2013. The premise has since become accepted wisdom for learned academics and business reporters.

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On Technology in Experience Design: The Good, The Bad, The Ugly

Brussels Airport: Human Beings and Technology Complement One Another to Deliver A Good Experience

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Time To Scrap the Idea of a Category Called Technology for Seniors

Technology for seniors – why have a separate category? Laurie Orlov asks this question and comes up with a few answers.

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A High Tech 'Ageing Experience' like You Have Never Seen Before

MIT AgeLab's Agnes (Age Gain Now Empathy System) was brilliant at generating PR for the organisation. How useful it was in reality and how much good it did  - I don't know. But what a terrific way to promote the message about ageing (and MITAge Lab).

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The Future of Digital Industrial Enterprises and the Quest for New Management Capabilities

The next digital industrial revolution is already well under way. But it is not happening where technology visionaries or capital markets are generally looking. It is not a revolution just in technology, machinery, software, or speed.

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Despite the Headlines, the Future Has Never Been Brighter

It’s easy to get depressed about the world these days. Watch the news for five minutes or more and you’re bound to see signs of the apocalypse. War, poverty, climate change, a new pandemic, there always seems to be new trouble arising somewhere that threatens our health and security.

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