targeting

Will A Three Wheeled Harley Be Enough?

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Two Research Reports Point to Shifts in Advertising

by: David Polinchock

Two reports out this week seem to indicate some very good news for us folks toiling away in the land of alternative media.

Seems like maybe we're really mainstream after all! I used to use the following quote from Confucius on my business cards: 

Tell me and I forget, Show me and I remember, Involve me and I understand

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Not All Boomers Are the Same

by: Dick Stroud

Not all boomers (people born between 1946 – 1964) are the same and hence should be treated differently. Pretty obvious really?

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News Flash: You Have to Observe and Listen to Customers to Create Great Products

by: John Caddell

Yesterday's New York Times business section featured an article describing a hedge fund, a design firm and a software maker who found success by carefully watching and listening to customers, interpreting their input, and using that information to guide their investment decisions/design choices/marketing decisions.

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Changing Wal-Mart

by: David Polinchock

Wal-Mart is trying very hard these days to reinvent themselves as something cool and hip. They're creating different kinds of stores and, like many other retailers, developing consumer-centric stores.

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Is Context King?

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Mood-Sensing Advertisements

by: Roger Dooley

In the last few years, web advertisers have begun to employ behavioral targeting to deliver advertisements to individual users. By keeping track of sites a user has visited, ads viewed, or other behavior, new ads can be delivered that more precisely target the user’s interests.

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Challenge of Targeting Ads on Myspace.

by: Lynette Webb

 Click image to enlarge.

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Turning Data Into Dollars: Wal-Mart Said What?

by: John Sviokla

The front page of yesterday's Wall Street Journal reported how Tesco in the UK is beating up on Wal-Mart's Asda chain by using Clubcard data to analyze their customers and create new offerings including providing beer discounts for new fathers who can no longer head to the pub, increase their beer purchases when they pick up the nappies for Junior.

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Male/Female Brain Differences

by: Roger Dooley

An interesting Baltimore Sun article, Hormones wire men’s, women’s brains differently, surveys recent research showing how hormones trigger physical differences in male and female brains.

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