targeting

Shopping for Green Online (An Interview with thepurplebook Founder Hillary Mendelsohn)

by: David Wigder

With the exception of a few select product categories, growing consumer interest in green has not yet translated into substantive changes in purchase behavior by mainstream consumers. Like many nascent categories, green faces many barriers to widespread adoption.

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Unilever Resuscitates the Demo Left for Dead

by: Dick Stroud

What a strange headline in Advertising Age. The tag line explains: “Marketer Spies Goldmine in the Often-Overlooked Baby-Boomer Consumer”.

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Greening of Ad Networks

by: David Wigder

An interview with C.J. Kettler, Founder and CEO, LIME 

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Joost's Advertising Model

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Joost's Advertising Model

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8 Ways The Internet Changed Software Marketing

by: Jon Miller

A key theme of this B-to-B marketing blog is that the internet has completely transformed best-practices in technology marketing. In the past seven years, perhaps no company has done more to establish the new best practices than Salesforce.com. By unshackling themselves from the constraints of traditional B2B marketing and sales models, Salesforce.com has emerged as the dominant player in their market.

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Green Marketing through Behavioral Targeting

by: David Wigder

An Interview with Dave Morgan, Founder and Chairman of Tacoda  

With diverse demographics and evolving attitudes toward eco-friendly products, green consumers are an elusive segment to characterize, let alone target.

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Portal Strategy - Part II: Targeting Green Consumers on Yahoo!

by: David Wigder

For online advertisers, Yahoo Auto’s Green Center provides a rich opportunity for targeting consumers receptive to a green message.

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Grandparents are good news for marketers

by: Dick Stroud 

What is the one thing all grandparents have in common? No prizes for the answer – grandchildren.

The grandparent/grandchild relationship is not always one made in heaven but it is very often very strong. That must be good news for marketers.

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It’s the Grandparents Stupid

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