tactics

Late last year, 60 marketing experts shared their visions of the future of marketing through a “micro-conference” run by Sam Rosen of thoughtlead. I found it fascinating on several levels.

Later this month I’m the keynote speaker at the Dutch Marketing Conference Digitaal willen we allemaal in Utrecht. I’m speaking about the danger of building your social media strategy on tactics (“We need to use Twitter” or “We need to use Facebook”) rather than focusing on ongoing and sustainable engagement. Long-term success comes from a strategic (not tactical) approach to social media and from properly evaluating why you are using social media in the first place and how you will measure its success against overall business objectives as well as any individual campaign aims that you might be focused on at any given time.

I’ve finally made it through all of the hours of Olympics coverage which I DVR’d because I had been unable to watch most of the Games live. Since I already knew the result of many of the competitions, I was interested in watching mostly for the profiles of the athletes and stories behind and nuances of their achievements. I gleaned a few insights that seem to have relevance for companies who are competing in the game of business.

by: Dick Stroud

Strategic Planning has gone out of fashion, mores the pity. Tactics is everything has been the motto of most organisations – and politicians. Perhaps we should label this the era of:"Don't confuse me with the facts."

This paper from Nicholine Hayward is a real breath of fresh air that illustrates how strategy and tactics can come together.

On his Logic + Emotion blog, David Armano writes:

by: David Polinchock

I know, I've been quiet lately. Part of it is travel, part of it is work and part of it is probably ADD setting in and just losing interest in blogging. It's been almost 4 years, so it's not surprising that I'm losing some steam.

by: Idris Mootee