Social Culture Leads, Social Strategy Directs, Social Tactics Do
Lead, Direct, Do. Its not a bad starting point for thinking about social. I was triggered to think about this after reading an interesting post on HBR (Link Here). My frustration with this industry has always been the tactics salesmen, the how-toers, the Top fivers, the Best Ofers. And I think in some cases perhaps we have become slightly lazy in the way we plan and think strategically about social.