Why We Love Swedish Designs? Three Simple Reasons: Function, Aesthetics, and Affordability
What is so special about Swedish designs? Designers love Swedish designs. Swedish design scene is now more vibrant than ever despite the size of the economy. Take a look at the success of IKEA and H&M. Sweden's penchant for practical innovation stems in part from its geography; I imagine it is kind of a necessity when resources and materials are limited. There is one more thing in common: design for affordability.