Building Cross-platform Fan Communities: the SwarmTribes Pilot
"My biggest asset is not cash — it's a large, growing, devout fanbase," Imogen Heap was quoted as saying recently. She has nigh-on 1.5 million followers of her Twitter feed at the time of writing, and is often held as an example of how engaging with your audience can keep them interested and, as a happy by-product, keep them buying (though as the article makes clear times are tough even for her).