Building Cross-platform Fan Communities: the SwarmTribes Pilot

"My biggest asset is not cash — it's a large, growing, devout fanbase," Imogen Heap was quoted as saying recently. She has nigh-on 1.5 million followers of her Twitter feed at the time of writing, and is often held as an example of how engaging with your audience can keep them interested and, as a happy by-product, keep them buying (though as the article makes clear times are tough even for her).

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Swarmteams: Capturing the Buzz of Trusted Fans

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Putting the B(ees) in Buzz

by: Nancy Baym

Swarmteams is a project led by Ken Thompson exploring whether the same sorts of processes that insects and other biological entities use to organize group behavior through short term low range signaling can be applied to human social groups such as fans.

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