sustainability

Lifting the Lid on Stonyfield's New Plant-Based Packaging

Today, Stonyfield Farm, the organic yogurt company, is unveiling a new packaging solution: A yogurt cup made from corn.

It's not the first revolution in yogurt cups, or the first packaging innovation made from corn. But Stonyfield's journey to today is a case study in sustainability, innovation, persistence, and systems thinking that I think is worth sharing.

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Behind Procter & Gamble's Sustainability Vision

Procter & Gamble's announcement today of a new "sustainability vision" is a noteworthy moment — not just for the world's largest consumer packaged goods company, but for the world of sustainable business.

It represents another yardstick of how major corporate players view their place on the sustainability landscape: being "socially responsible," of course, but also seizing the global business opportunities that can inure to companies taking leadership roles in environmental and social well-being.

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Walmart Is Reinventing Marketing

Leave it to the company that so many people love to hate to first reinvent corporate social responsibility ("CSR") and now take on marketing.

Walmart has announced that it's creating a new function, called "marketing operations," and slotting its architect of corporate sustainability into the role, and it's taking its private brands marketer and putting her into the sustainability job. These moves say profound things about the marketing world, how Walmart is reinventing it and, by default, how it's leaving other marketers in the dust.

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Innovation, Sustainable Consumption, and 'The Mesh'

I've just glimpsed a world in which the elusive notion of "sustainable consumption" is both possible and profitable. It's a world where products are built to last, shared among both friends and strangers, made more affordable to all, support local communities, and are recycled back into more useful stuff. Best of all, it's a world that's already here, and is growing and thriving.

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What Color Is the Triple Bottom Line?

I recently posted a query on Twitter and Facebook asking a simple but vexing question: "Someone committed to the environment is called an environmentalist. What do you call someone committed to sustainability?"

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How to Win Green Friends and Influence People

Earth Day is behind us and I'm digging out of my cluttered digital desktop to uncover the nuggets of value that have been hidden amid the countless pitches and come-ons typical of April's environmental hoopla. Among those nuggets: three reports and guidebooks on ... making green pitches and come-ons.

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The Possible Negatives of Clean Energy

In November 2009, Scientific American - with an eye on then upcoming Copenhagen Summit - published a manifesto piece titled "A Path to Sustainable Energy by 2030."

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Green with Ennui

Judging from its branding and the griping of its competitors, Apple customers are hip, aware, and enlightened, yet its shareholders recently defeated resolutions to make the company more environmentally responsible and affirmed instead their uncool unconcern about anything other than profits.

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The Green Business Decade in Review

Okay, I'll admit: The headline above is a bit of a come-on. I couldn't possibly do justice to the past 10 years' worth of green business activity — at least not in the following 1,500 or so words. But as we view the whatever-it's-called decade in the rearview mirror, it's tempting to assess what's transpired since the good old days of Y2K to see how far we've come — and how far we haven't. So, let's do that.

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5 Things I Wish for in 2010?

Wow what a year 2009 was? We got hit right in the face by the economic down turn and designers all over the world were falling like flies as companies cut R&D or design budgets in response to a drop in consumer spending.

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