Designing a Hedonistic and Sustainable Future

Hedonistic Sustainability is not an intellectual paradox. It is, instead, the latest and most exciting evolution of the green movement that is just now coming into its own as a powerful architectural and design concept. This sustainability movement has a radical new intellectual champion: the Danish architectural genius Bjarke Ingels, who likes to think BIG.

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How Many Patents Does It Take to Reinvent the Automobile?

General Motors received more clean-energy patents in the past year than any other company, according to data released a few weeks ago. The data comes from the Clean Energy Patent Growth Index, published quarterly by the law firm Heslin Rothenberg Farley & Mesiti (which also provides data for our annual State of Green Business report).

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Henkel's 20-Year View of Sustainability Reporting

I got a PR pitch recently about a multinational company’s just-published sustainability report. Nothing new there; I get those dozens of times a year. They’re sometimes interesting, though only rarely newsworthy.

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Autodesk and the Future of Sustainable Design

If you start with the premise that many of the solutions to our global sustainability challenges require smart design and systems thinking, it doesn’t take long before you find your way to Autodesk. The 29-year-old design software company has made a series of impressive moves into the sustainability realm over the past few years.

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Storytelling and the Power of One Great Idea

A couple years ago, at a meeting of the GreenBiz Executive Network — my company's membership-based learning forum for chief sustainability executives — we began the meeting by asking each attendee to present “one great idea” from their company. It was an ice-breaker of sorts, a way for everyone to weigh in on something they were doing that was exciting, different, making a difference.

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California’s Bold Move to Legitimize Sustainable Business

A bill introduced in California’s state Senate last week holds enormous potential to give sustainable business a push by making it — well, legal.

Under current law in California and most other states, companies can be sued by their shareholders or investors for taking environmental or social measures that negatively affect shareholders’ financial returns. The proposed bill would enable a new form of for-profit corporation, encouraging and expressly permitting companies to pursue other things besides simply making money.

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The State of Green Business 2011

Today, we publish our fourth State of Green Business report,'s annual effort to take the pulse of what and how the world of sustainable business is doing.

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ULE 880: A New Year’s Report

Today marks another significant milestone in the development of ULE 880 – Sustainability for Manufacturing Organizations, the company-level standard we’ve been developing in partnership with UL Environment. Indeed, a great deal has been going on behind the scenes the past few months, so it’s time for an update.

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Can Marketing Save the World?

Last weekend I had an interesting experience.  On Friday and in part Saturday I participated in the International Marketing Congress in Ghent.  On Monday, I was at TEDxBrussels, which by now has become the biggest TEDx in the world.  The two events couldn’t have been more different.

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Newsweek's Green Rankings: What They Mean ... and Don't

Today, Newsweek releases its 2010 Green Rankings, its second annual effort to rate and rank the largest companies in the U.S. and the world. Dell and HP switched places for #1 and #2, and after that, who really cares?

The other 498 companies, that’s who.

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