Sustainability Isn't a Marketing Campaign

It’s not a slogan, vision, mission, or message either.

Sustainability is what companies do, sooperating in a way that ensures that they stay in business isn’t a new idea, it’s what they’ve been doing since forever.

To stay in business, companies must always strive to meet the requirements of their markets and expectations of their stakeholders. If they’re not sustainable, they go out of business.

Those requirements and expectations change and evolve.

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Sustainability Is A Business Metric

A recent study by Merrill Lynch found that “good companies can make good stocks,” though not as a stand-alone metric. It’s a good start.

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The Outcome Economy – A Data Driven Economy Based On Sustainable Value Creation

Each technological age has been marked by a shift in how its industrial platform enables companies to rethink their business processes and create wealth (1). As we are standing on the brink of a new chapter of capitalism are we limiting our ability to rethink due to how we read, measure and perceive the world – how we cherry pick our data?

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The power of brands to change the world, part 3

This is the last in a series of three posts exploring the role of brands in creating positive change. The previous post explored the first two Ps of creating world-changing brands, power and permission, and we’ll focus this post on the 2 remaining Ps, perception and portfolio. To start at the beginning, part 1 can be found here.

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Coherence: making the shift from silos to systems. The power of brands to change the world, part 2

Continuing from our previous post, let’s look at two P’s of world-changing brands: power and permission.


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The Power of Brands to Change the World, Part 1

While many of us live out our sheltered lives, the rest of our country and world remains trapped in destructive cycles: poverty, climate change, poor health, declining education, habitat destruction, toxic waste… the list goes on. Companies play a huge role in both the problems and the solutions; they’ve been making progress in CSR and sustainability, but it’s been largely through behind-the-scenes efforts to mitigate risk or reduce costs.

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Joel Makower talks to Bill McDonough about 'The Upcycle'

This week marks the publication of The Upcycle: Beyond Sustainability — Designing for Abundance, by William McDonough and Michael Braungart.

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The State of Green Business: Sustainability goes app crazy

As data increasingly spews from everything — buildings, vehicles, transit systems, cash registers and potentially every light fixture, switch, plug and machine — there’s a growing opportunity to capture it and make it useful for consumers and professionals. Some of it is making its way into apps.

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Exit Interview: Kim Jeffrey, Nestlé Water

Exit Interview is an occasional series profiling sustainability professionals who have recently left their job.

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34 Corporate sustainability execs to follow on Twitter

Sustainability is a vibrant topic on Twitter, but the corporate crowd is just catching on. A small but growing corps of corporates are now tweeting, to varying degrees.

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