Rethinking Social Media Marketing

Gallup released the results of a consumer survey which found (as reported on the Harvard Business Review blog):

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Customer Service is Where Brands Meet Truth

A vast majority of American customers are dissatisfied with the service they get, according to a new survey, whether when they’re seeking help with a problem or even simply trying to buy something (80% of respondents said they’d abandoned a purchase process).

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What's the value of surveys to companies? Just ask

Q: Responding to the mushrooming number of surveys sent to companies by their customers and stakeholders is:

a) a distraction from the daily business of sustainability professionals

b) the price of doing business in the age of transparency

c) a valuable catalyst for creating change inside companies

d) all of the above

A. I’m going to go with D.

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Introducing … the Green Confidence Index

Today marks the launch of a new monthly index, the Green Confidence Index, aimed at tracking Americans' attitudes about and confidence in their leaders and institutions, nationally and locally, on the subject of environmental responsibility, as well as in their own understanding of issues and their willingness to make green purchasing choices. It is the first comprehensive monthly tracking of consumers' green attitudes and purchasing.

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How to Talk About [Whatever It's Called]

Do people care about the climate?

It's an open question these days, and opinion polls offer little help. Some show that climate ranks fairly low among public concerns, while others indicate a high level of concern among the populace. And in the run-up to the Copenhagen climate summit, now a mere six weeks away, those opinions count for something, particularly in the United States, where lawmakers are looking to be swayed one way or another.

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