survey

The Economist Survey on Ageing

I reckon The Economist is fantastic value for money.

Each week, in one publication, you get a distilled summary and interpretation of the important things that are happening in the world – all for the princely sum of £100/year.

OK, advert over.

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UK Marketers Admit Falling behind Social Media Trends

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Earth Day, Green Marketing, and the Polling of America, 2009

Here we go again. In the run-up to yet another Earth Day, here is my third annual take on the bounty of polling data on consumer environmental attitudes that seems to hit my in-box this time each year. (See here for the 2007 and 2008 installments.) This year is no different. I've counted more than a dozen different surveys, market segmentations, and opinion polls since Barack Obama became president. By my estimation, that's a record.

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Green Consumers' Irrational Exuberance

What is it with pollsters and green consumers? Why do nearly all of the surveys seem so gushingly optimistic, even during pessimistic times? That's a question that's been nagging me the past few weeks.

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Survey: Help Us Better Meet Your Business Travel Needs

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Survey Says..Uh Oh

by: Jonathan Salem Baskin

A survey of top marketing executives at 180 businesses late last year revealed lots of interesting tidbits, and one overwhelming observation: they're clueless.

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Car Buying - More Economics than Aesthetics

by: Dick Stroud

RIAS is a successful UK insurance company that targets the over-50s.

An omnibus telephone survey of 500 over-50s, conducted in September, showed that people's fears about finances are causing a significant shift in preferences and patterns of behaviour when buying a new car.

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It's Too Easy Being Green

by: Jonathan Salem Baskin

The jury is in on green marketing: it doesn't work

Although unpleasantly glib, the 2008 BrandJunkie Survey of consumer opinion revealed that nobody really believes the environmentally-friendly branding claims of most companies. This is after such traditionally "green" businesses -- you know, like oil and car companies -- have spent many millions to brand themselves accordingly.

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New Survey on MMO Players

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Things Are Not Always as Simple as They Seem

by: George Silverman

The New Hampshire Primary is a cautionary marketing tale.

The polls missed the Clinton victory by a mile yesterday, yet they were right on target with the McCain victory. Why?

No one knows exactly what happened for sure yet, but several possibilities illustrate some of the pitfalls in marketing research.

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