Super Bowl

Yesterday, I commented on Advertising Age's 2008 Super Bowl ad coverage that included neuromarketing firm Sands Research and their EEG-based ad analysis (see Your Brain on Super Bowl Ads.)

by: Roger Dooley

by: Scott Goodson

The Nielsen Company today released its annual Guide to the Super Bowl which showcases a wide range of consumer and media information about the most notable marketing event in the U.S. - the NFL's Super Bowl - scheduled for February 3 in Glendale, AZ. For more information email the very friendly...Lucy.Aleman@nielsen.com