success

Trade-Off by Kevin Maney

Book Review – Trade-Off: Why Some Things Catch On, and Others Don’t

Marketable business ideas often have two key characteristics: simplicity, and a way of categorizing products, brands, or companies. The Boston Matrix, for example, launched armies of strategy consultants who neatly fit businesses into buckets labeled, “cash cow,” “star,” “dog,” etc. Kevin Maney’s book Trade-Off has those two characteristics as well.

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The Year's Best Marketing

(NOTE: This essay draws on a chapter in my new book, Bright Lights & Dim Bulbs, which identifies nine radical branding and marketing insights for innovative business leaders to watch in 2010).

Great branding and marketing happened all the time in 2009, only it often occurred in some less noticed and most unlikely places.

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There Is This Company

Here's something I've been thinking about for some time now.

You see, there is this company.

It publishes over a hundred RSS feeds and several email newsletters, but not a single blog.

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You Get More from Almost Great Ideas

(NOTE: This essay draws on a chapter in my new book, Bright Lights & Dim Bulbs, which identifies nine radical branding and marketing insights for innovative business leaders to watch as we roll into 2010).

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Managing by Mistakes

Management gurus have often suggested that failure should be rewarded (if the individual was trying something new), or at least not punished. We all know the problems that develop when employees become fearful and conservative – creativity is stifled, and performance suffers.

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Innovation and the Future of Media

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Marketing in the Matrix

Do you remember the ending of the second Matrix movie, when Neo learns that he's an anomaly in the program, and is supposed to go find Zion, or the CPU, or whatever, and mess everything up? I just figured out that this was advice on marketing strategy, courtesy of the Wachowski Brothers.

 

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CEOs Not Seeing CSR as Driver of Long-term Success

by: Jennifer Rice

In reading PWC's 12th Annual Global CEO Study, I found the chart on "drivers of long-term success" during the downturn to be insightful on how CEOs view corporate social responsibility.

Specifically, while 63% rate brand strength and reputation as critical to success, CSR falls to the bottom of the pack with only 20% perceiving it as critical.

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The Power of Falling

by: John Winsor

A couple of weeks ago I took a big fall while climbing a route that I was scared of and having trouble figuring out. I was about 20 feet off the ground when my feet and hands slipped at the same time sending me flying towards the ground.

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Predicting Viral Video Success

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