subliminal messages

Subliminal Negativity Works

People hate negative advertising. So why do advertisers (notably political campaigns) keep doing it, and why does it work? We covered this in Why Negative Ads Work, but our brains hold yet another answer, as a test with subliminal messages shows. Researcher Nilli Lavie of the UCL Institute of Cognitive Neuroscience states,

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Science Daily Week

by: Guy Kawasaki

This is the final issue of Science Daily Week. Here’s a three-fer.

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Subliminal Messages Work!

by: Roger Dooley

Exciting new research shows that subliminal messages do reach the brain, although their impact on behavior has yet to be demonstrated.

Scientists at the University College London (UCL) have found the first physiological evidence that invisible subliminal images do attract the brain’s attention on a subconscious level. The findings challenge previous scientific assumptions that consciousness and attention go hand-in-hand.

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