study

A new study out by Forrester seems to indicate that there's not enough people using location based services for marketers to bother with them right now. Although they also suggest that people should experiment with these tools as well.

Well, I also have a study (well, not a study really, just a discussion with some smart folks) that I believe shows something pretty significant:

by: Ilya Vedrashko

by: Roger Dooley

Television advertisers have a lot to worry about these days. The traditional networks have lost market share to an explosion of specialty channels, and television as a whole is threatened by other powerful entertainment choices like the Internet and increasingly realistic video games.

by: Matt Rhodes

A new study, tracking and measuring the impact of the internet on consumer behaviour across three European countries (UK, France and Germany), suggests that the internet is twice as influential as television and eight times as influential as print media. These findings come from the Digital Influence Index study from PR firm Fleishman-Hillard and research firm Harris Interactive.

by: Nancy Baym

In class this week I showed Stephanie Tuszynski’s recent documentary “IRL In Real Life” about an officially-sanctioned online community that formed around Buffy the Vampire Slayer. The film raises a number of issues about how the cast and production team (not least Joss Whedon) interacted with the fans.

by: Joel Makower

What is the stuff from which sustainability leaders are made?

by: Scott Goodson

by: Ilya Vedrashko

"ComScore released a study of online sales of "In Rainbows," a new record album from the band Radiohead. During the first 29 days of October, 1.2 million people worldwide visited the "In Rainbows" site, with a significant percentage of visitors ultimately downloading the album. The study showed that 38 percent of global downloaders of the album willingly paid to do so, with the remaining 62 percent choosing to pay nothing."

by: Joel Makower

A new market research study of Americans' green passions and buying habits is out this week, from the venerable Yankelovich.