strategic design

5 Secrets of Strategic Designers

by: Design Translator

The background of this article stems from my interest in how Strategic Industrial Design forms the backbone of thinking in the very best designers in our field. Therefore I have been quietly spending some time studying and observing strategic designers and their “modus operandi”. In the process, I have been fortunate to meet, attend lectures, interact and share ideas with such talented strategic designers and design leaders.

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What Is Strategic Design?

by: Design Translator

Recently Raph, from the very excellent Design Droplets blog, wanted to know how I would define Strategic Design.

I never had to consciously apply strategic design and thinking methodologies as it was something that I just did through my daily design activities. It was, in a way, second nature to me and a somewhat automatic response when I have to deal with problems. So I have to admit when I was asked this question I was momentary stumped.

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Industrial Design and The Branding Mad Men

by: Design Translator

It’s about time, the (M)Ad Men figured that out. Well they sort of did before and there always been Industrial Designers in advertising and branding. But much of the focus then was on packaging design, and Industrial Design was often seen as nothing more than skinning.

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What's the Difference between a 'Strategic Designer' and a 'Creative Designer'?

by: Idris Mootee

I received over 50 emails on this controversial blog post "The Death of Creative Director" and thanks for those who expressed their views here. Here's one from a friend of mine Barry Robinson (a CD) which I want to share with you. It is good to see a digital agency Creative Director's view of this topic.

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