storytelling

Using a story to communicate to thousands

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Candor in business storytelling

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Public radio's Ira Glass on storytelling

by: John Caddell

Two of my favorite bloggers have posted on Ira Glass' (This American Life) videos on storytelling.

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The Seven Tips for Agency Survival

by: Alain Thys

If advertising is so effective, why are CNN, airport billboards and business magazines free from ads in which agencies promote themselves to business audiences?  I always ask this question "tongue in cheek", but lately the cheekiness is waning.  Ad-effectiveness is plummeting all-round and both brand owners and consumers are nearing the point where indifference turns into annoyance.

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Story v. Essay

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Listen to stories to assess organizational change

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Meet Ed: Experience Diamond

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MediaPost Publications - 2006 Agency Of The Year: Nobody

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The Entrepreneur's New Year's Resolution: 'I Will Fix My Pitch'

by: Guy Kawasaki

Here’s a New Year’s resolution for entrepreneurs: ”I will fix my pitch.“ And here’s a suggestion on how to do this written by Bill Reichert, my colleague at Garage Technology Ventures.

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PREDICTIONS buzzword for 2007 will be amplification

by: Lynette Webb (with Dan Calladine)

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