storytelling

A Hollywood Producer's Master Class on Business Storytelling

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The Marketplace Drama Theory

by: Yann Gourvennec

dramaAll the world’s a stage and all the men and women merely players … (1)

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Frog’s Rolston Gives Industrial Design a Singular Sales Pitch

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Lovemarks at PICNIC

by: David Polinchock

Richard Hytner presented on the Saatchi Lovemarks approach. Rolf Jensen (www.dreamcompany.dk), futurist, said the highest paid profession in the 1st half of the century will be storytellers.

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MIT Media Studies Grad Theses

by: Ilya Vedrashko

The newest batch of MIT Comparative Media Studies grad theses is up. Lots of good stuff on transmedia storytelling, engagement, convergence, and mobile MMORPGs. Great job, guys, and good luck.

Original post: http://adverlab.blogspot.com/2007/08/mit-media-studies-grad-theses.html

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Beast was first prototype of web-based storytelling

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The Nine Best Story Lines for Marketing

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How Sustainable Is Your Brand Story?

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Evolving Experience + Storytelling in Advertising

by: David Armano

Exp_people 

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How to write an innovation cover story for a major business weekly

by: Dominic Basulto

Ok, so I admit it -- I picked up the latest issue of Business Week at the newsstand because I was seduced by the Children of the Web ("How Business is Cashing In on the Global Youth Culture") cover story.

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