Richard Hytner presented on the Saatchi Lovemarks approach. Rolf Jensen (www.dreamcompany.dk), futurist, said the highest paid profession in the 1st half of the century will be storytellers.
The newest batch of MIT Comparative Media Studies grad theses is up. Lots of good stuff on transmedia storytelling, engagement, convergence, and mobile MMORPGs. Great job, guys, and good luck.
Ok, so I admit it -- I picked up the latest issue of Business Week at the newsstand because I was seduced by the Children of the Web ("How Business is Cashing In on the Global Youth Culture") cover story.
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